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To promote their line of invisible dry deodorant, Rexona created the ultimate stunt to prove the power of the invisible. Rexona’s “Invisible Walkway” Prank Brand: Rexona Australia The video has now become Burger King’s most-shared ad ever. The concept is a metaphor for the idea of fast and slow lanes that internet service providers could create without net neutrality. Unsuspecting customers were downright furious that those paying a premium for a Whopper ($26) were served faster than everyone else. The king of burgers decided to educate consumers about net neutrality with a Whopper-centric social experiment. This campaign by Burger King doesn’t necessarily leverage digital technology to execute the event, however, its impactful commentary about the new digital world we live in is a worthy addition to this list. Explore these 7 genius experiential marketing campaigns that elicit the help of digital technology to earn the attention of consumers: Whopper Neutrality Brand: Burger King Now that technology is virtually all around us, it’s possible to create immersive experiences like never before. Whether you realize it or not, technology is being used more and more in experiential marketing, especially as their XM budget increases. Top brands understand that by leveraging digital technology, they can make their creative dreams a reality. New digital solutions allow marketers more creative freedom and imagination. Today, marketers are fully realizing how digital technology can bring their activation to life. Some in the form of art installations, games, or fun activities, while others require the help of technology to deliver the activation.
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Experiential marketing comes in all shapes and sizes.
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